When I started making JoeBars I was just trying to make a raw food bar. I was able to accomplish that, and realized thankfully I had chosen only organic ingredients, thinking someone who wanted a raw food bar would not want to eat pesticides. I also realized they were vegan and gluten-free, and when I started doing CrossFit I found out what paleo was and realized they were also paleo friendly.
It was purely by chance that following my intuition on what to put in these bars gave them all these great qualities. I see a lot of bars being consumed by athletes that are not as clean as these, have way more ingredients, and almost always have some sort of dairy based protein powder in them. I could have added more protein in but didn't want to increase the cost with more nuts and definitely didn't want to ruin the purity with a powder. I believe these are the cleanest bars in the world. Tell me what you think.